Lush...Netafim is used quite extensively for turf...in fact I was "lightly" involved in a large project that used it. http://drip-irrigation-solutions.com/index-Wimbledon-Sonoran.php
It is used quite a bit more now than it was in the past, yes it is labor intensive and does SOMETIMES cost a bit more than traditional sprinklers, however, the water savings makes up for it eventually.
In fact, I have used netafim myself on skinny strips and a bocce court and even a putting green in a courtyard inside a home that you would have ZERO chance of watering traditionally.
There you have it....check it out, it's pretty cool.
Sprinkler Solutions, Inc.
Arizona and Colorado
www.sprinklersolutions.net